PRIVACY POLICY

Who We Are

Bracken and Twine Flowers (‘we’ or ‘us’ or ‘our’) gather and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection Regulation and laws. This notice provides you with the necessary information regarding your rights and our obligations, and explains how, why and when we process your personal data.

Information That We Collect

Bracken and Twine Flowers processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this notice.

The personal data that we collect from you is: -

·         Full Name

·         Home Address

·         Personal Email

·         Business Email

·         Home Telephone Number

·         Mobile Telephone Number

We collect information in the following ways: -

·         Customer submitting their personal information for General Orders, Enquiries or Wedding Flower Orders 

·         Customer calling to place a general order, make an enquiry or proceed with wedding flower order.

·         Customer emailing to place a general order, make an enquiry or proceed with a wedding flower order.

·         Customer visiting the workshop to place a general order, make an enquiry or proceed with a wedding flowr order.

How We Use Your Personal Data (Legal Basis for Processing)

Bracken and Twine Flowers takes your privacy very seriously and will never disclose, share or sell your data without your consent; unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time.  The purposes and reasons for processing your personal data are detailed below: -

·         We collect your personal data to allow us to process Flower orders. 

·         We collect and store your personal data as part of our legal obligation for business accounting and tax purposes

·         We will occasionally send you marketing information where we have assessed that it is beneficial to you as a customer and in our interests. Such information will be non-intrusive and is processed on the grounds of legitimate interests.

Your Rights

You have the right to access any personal information that Bracken and Twine Flowers processes about you and to request information about: -

·         What personal data we hold about you

·         The purposes of the processing

·         The categories of personal data concerned

·         The recipients to whom the personal data has/will be disclosed

·         How long we intend to store your personal data for

·         If we did not collect the data directly from you, information about the source

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.

You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any automated decision-making we may use.

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.

Safeguarding Measures

Bracken and Twine Flowers takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including: -

·         We enforce strong password requirements and regular password change policies for user authentication

·         We protect your data in transit to your web browser using SSL/TLS encryption

·         All personal information and passwords are encrypted in our database

·         We use anti-virus and anti-malware software on our servers

·         We perform regular security updates on our servers

·         We take secure regular backups of your data and this is stored in an encrypted state offsite.

Transfers Outside the European Union 

Personal data in the European Union is protected by the General Data Protection Regulation (GDPR) but some other countries may not necessarily have the same high standard of protection for your personal data.  [Florist Business Name] does not transfer or store any personal data outside the EU.

Consequences of Not Providing Your Data 

You are not obligated to provide your personal information to Bracken and Twine Flowers, however, as this information is required for us to provide you with our services/deliver your products/legitimate interests, we will not be able to offer some/all our services without it.

How Long We Keep Your Data

Bracken and Twine Flowers only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.

Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.